Long time no write! Aika here~
Couple of days ago, Nao-chan sent me a YouTube video. It’s the newest commercial of Shiseido, and it really made my heart melt because my favorite actresses were there, Ryoko Shinohara, Maki Yoko and my current most favorite Yuriko Ishida!
They are so gorgeous and their beauty never fades, especially Yuri-san! (My #midagegoal is to be like her when I reach my 40s hahaha)
The video doesn’t have any English subtitles so Nao-chan had to explain everything about it. According to him, the newest commercial introduces Shiseido’s Hyoujyou (facial expression) Project. It reminds women not to be reluctant in showing their emotions. We all know that as we get older, wrinkles and visible lines appear when we smile, cry or do any facial expression which most of women don’t want to show.
Aside from the angles, videography and ‘pastel’-like vibe of the CM, I’m truly amazed to the story or concept. I like that it established a ‘human connection’ and it was able to highlight Shiseido’s significance. (As an advertising major student, I really have to observe that XD)