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My Short Struggles as a Creative Newbie

You might be thinking why I haven’t been updating the blog in the past year… Not because I’m lazy! Actually, I got tied up with my work then and I’m going to share my experience /(^___^)\

 

Weeks before my graduation last 2017, I received a message from my supervisor during my internship, offering me a position at their ad agency. I was very happy as I had been dreaming to work there and since not all graduates can get a job right away, I really felt lucky.

I thought I’m ready to take the next step. Getting in the advertising is what I wanted since my 2nd year at the university. I fell in love with the process of creating ad campaigns. From understanding people’s mindset and behavior, to visualizing concepts. I’m aware of the struggles working in the field, but it never discouraged me. Until I experienced them myself.
Working in the ad agency is indeed very interesting but struggles were getting in the way. As a newbie, I did realize some things:

 

Hey! I’m Not an Intern Anymore
When I entered the company, it was a season for internships. So after a few weeks, creative interns came in. To be honest, I felt a bit nervous since I don’t know how good they are. I was still a bit insecure about my abilities then. But that anxiety grew more when I got compared to them (though, I know I still LOOK like one haha) I remembered my boss once told me, “The intern said he can think of 6 ideas for this month’s posts, but how come you’re not sure you can make it?” and “I still count you as an intern”. I felt more pressured since I’m the one who’s paid by the company, and it would be a big slap on my face if I’m not useful enough or if they find interns better than I do. But don’t misinterpret me – I don’t hate them. I had that kind of feeling but I did get along really well with the interns. I don’t mind about the so-called ‘seniority system’ and they became my friends. 🙂

The Pain of Rejection is Real
In my job interview, I mentioned that one of my strengths is I can easily move on from rejections. I think it is one important quality to be able to survive in this ‘subjective’ industry, where revisions are an everyday thing. In my high school days, or even in my college days, I faced quite a lot of rejections and failures, and I thought I got used to it. I’ve learned how to accept them, then do something. But to be honest, no matter how aware I was, it’s still somewhat  painful for me to know that my ideas were rejected. I realized that until now, I’ve never gotten used to get my ideas and sketches turned down, as I deeply thought each one of them. I imagined that they will be approved and see them on different media. By that time, when the client or my boss asked for revisions, it gets really tough to go back from scratch. (That’s why falling in love with your ideas is FORBIDDEN!)

Am I Really Getting Creative?
So, thinking, visualizing and getting rejected became a daily cycle. I had to give up my creative style to please the client and have the posts approved. I started questioning myself – Is advertising really for me? Maybe it was too early for me to enter this industry. I thought maybe I should explore more and further expand my abilities.

 

After almost a year,  I finally decided to quit my job in the agency. Perhaps I needed to take a step back and do the things what I love to do. Recently, I’m still hibernating but I want to further improve my illustration skills (my first love!) as I felt my hand got rusty and I haven’t done a nice illustration since last year. So please check out my drawings soon! 🙂

 

So Am I Giving Up the Advertising Path?

 

Not! I still have love for advertising and it will not easily fade. It’s no that I gave up, but taking a retreat is a good way to practice harder to achieve our goals. Now that I had a glimpse of the advertising world, I have an idea on how to be a better creative. I want to go back in that field as less intimidated, more outspoken and confident person.

 

Now that I am #unemployed, I can have more time to blog! 😀 😀 😀

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