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I Love this Shiseido Commercial!「なぜ資生堂のCMが好き?」


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Long time no write! Aika here~

Couple of days ago, Nao-chan sent me a YouTube video. It’s the newest commercial of Shiseido, and it really made my heart melt because my favorite actresses were there, Ryoko Shinohara, Maki Yoko and my current most favorite Yuriko Ishida!

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Ryoko Shinohara (Screengrab from Shiseido Co. Ltd. Youtube Video)

 

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Maki Yoko (Screengrab from Shiseido Co. Ltd. Youtube Video)

 

They are so gorgeous and their beauty never fades, especially Yuri-san! (My #midagegoal is to be like her when I reach my 40s hahaha)


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Yuriko Ishida (Screengrab from Shiseido Co. Ltd. Youtube Video)

The video doesn’t have any English subtitles so Nao-chan had to explain everything about it. According to him, the newest commercial introduces Shiseido’s Hyoujyou (facial expression) Project. It reminds women not to be reluctant in showing their emotions. We all know that as we get older, wrinkles and visible lines appear when we smile, cry or do any facial expression which most of women don’t want to show.

 

Aside from the angles, videography and ‘pastel’-like vibe of the CM, I’m truly amazed to the story or concept. I like that it established a ‘human connection’ and it was able to highlight Shiseido’s significance.  (As an advertising major student, I really have to observe that XD)

 

Anyway, see the video here. There’s no English subtitles but you’ll definitely enjoy it since the music is nice! 😀


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